LANDING PAGE

CHEQ

June 1, 2026

An immersive, editorial-style fashion storefront focusing on 'quiet luxury' with smooth scrollytelling and high-end visual pacing.

Overview

The Fashion Storefront is a personal project built for practicing storytelling website development. It focuses on creating an immersive, editorial-style experience with smooth scrollytelling and high-end visual pacing, emphasizing a 'quiet luxury' aesthetic.

Architecture

Tech Stack

React

TypeScript

Vite

Tailwind CSS

GSAP

Vercel

Design System

Cormorant GaramondAa Bb Cc — The quick brown foxDisplay & Headings
InterAa Bb Cc — The quick brown foxBody & UI

Key Features

  • Aesthetic: 'Quiet Luxury' Editorial Design

  • Motion: GSAP Scrollytelling Pacing

  • Layout: High-end Visual Merchandising

Applied AI Engineering

This project serves as an exercise in rapid prototyping via strict LLM constraint prompting. To prevent AI component hallucination, a rigorous Master System Prompt was engineered to lock the model into specific DOM architectures, responsive breakpoints, and motion physics. You can view the raw AI Directive used for this build by clicking the Skills.md button at the top of this case study.