CASE STUDY
GANAP PH
An AI-powered livelihood guidance platform designed to bridge unemployed and underemployed residents in Tagum City with personalized career roadmaps and government opportunities.
The Problem
The Problem
Many residents in Tagum City are unemployed or underemployed not because they lack skills, but because they lack access to the right guidance. Opportunities like free TESDA training, DOLE assistance, and PESO referrals exist, but government websites are difficult to navigate for ordinary users with low digital literacy.
The Solution
The Solution
GanapPH transforms confusing government information into a clear, step-by-step action plan. By asking simple onboarding questions (skills, location, work preference, and target income), the AI generates a personalized livelihood roadmap recommending training programs, local job opportunities, and microbusiness paths.
Target Personas
Target Personas
The Local Vendor
The Local Vendor
Anthony, 62, a vendor and former security guard with limited digital literacy. He struggles finding stable income and finds government processes confusing. He needs clear direction to improve his technical skills.
The Student Part-Timer
The Student Part-Timer
Wilmar, 21, a college student balancing studies with work. He struggles finding flexible job opportunities and wants a clearer direction toward stable employment after graduation.
Local Business Owners
Local Business Owners
Noel and Cherly, business managers relying on referrals and Facebook postings. They struggle to find workers that match their required skills and want to simplify local hiring.
Market Sizing
Market Sizing
TAM: 2.26 million unemployed Filipinos nationwide who could benefit from opportunity access.
SAM: 5.3 million residents across the Davao Region.
SOM: 300,000+ residents in Tagum City, with an initial pilot reach of 500-1000 users.